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Baby Nursery Furniture - A Booming
Market!
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by: Teresa Schahczinski
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Baby nursery furniture and baby crib sets are a
growing category, representing $1.1 billion at retail last year, and
expected to grow to $1.4 billion by 2009. Today’s baby furniture varies
quite a bit in style, price and selection, and at over a billion dollars,
there is room for a wide range of manufacturers in the nursery furniture
field.
There are many top manufacturers in the nursery furniture category. The
baby furniture category includes nursery furniture for children from birth
through 2 years, including painted baby furniture, nursery crib furniture,
bassinets, a baby table for changing diapers, glider rockers, rocking
chairs, dressers, chests, armoires and bookcases. Basically anything you
would purchase at a baby store while furniture shopping.
Although most of the parents claimed that they mostly shopped at discount
stores they admittedly would make more extravagant purchases at a specialty
baby store if there was something they really wanted. A Gen X mom talked
about children strollers. She paid $300 for a stroller because she liked
the features. So if a parent is willing to spend $300 on a stroller which
is typically a smaller ticket item in comparison to nursery furniture what
are they willing to spend on a nursery crib, an item that’s use is far more
than the use of a stroller.
Things like blankets, strollers, a nursery crib mattress, a toddler bed and
accessories or items that would be bought for nursery gifts or baby gifts,
or furniture for children over the age of 2 are not included in the
category being discussed as leading infant bedroom furniture manufacturers.
This is primarily nursery furniture for babies 2 and under in the strictest
sense of the word.
According to Kids Today’s exclusive Buying Trends Survey, 2.2% of U.S.
households bought a nursery crib in 2004, and 2.7% bought other baby
furniture. The median price point for a nursery crib in 2004 was $150, with
those consumers planning to buy a nursery crib in 2005 saying they planned
to spend a median of $200. Even still, 18% of consumers who bought a
nursery crib in 2004 paid $500 or more.
What this tells me is that although 18% of parents purchasing a nursery
crib probably planned to purchase practically but when push came to shove
they were willing to spend on average and extra $300 above and beyond what
they initially planned to spend. Why is this? Is it because we are seduced
by all the new-fangled cribs such as the newer style of the round crib and
the BRAND-NEW Corner cribs (shaped to fit in a corner)? It is common
knowledge that the median prices of these specialty cribs cost much more
than the traditional rectangle cribs. As far as infant furniture goes round
baby cribs are a fairly new concept. I do not even remember them being
available when I had my first child. Since a separate room for a baby
nursery is not always an option some parents feel that the round baby cribs
and corner cribs which is a new concept is the way to go, they are both big
space savers.
It could also be because parents are willing to purchase the top of the
line 3-in-1 cribs in hopes that they will save money in the long run? Or
quite possibly is it because parents will spend just about anything on
their children, trying to provide everything they were never given?
Obviously a nursery crib is the most important purchase you will make for
your child…along with the rest of the nursery furniture. Nursery Furniture
Manufacturers know this and cater our need to give our child “everything”.
That is why nursery furniture and nursery crib sets are such a booming
market!
© Copyright Best-Baby-Furniture.com, All Rights Reserved.
About the Author:
Teresa Schahczinski is a
frequent contributor to Best Baby Furniture. For more Articles and tips on
Selecting Children's Furniture, Baby Cribs and Kids' Furniture visit
http://www.best-baby-furniture.com.
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