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Mothers Share Buying Habits of Children's Bedroom
Furniture
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by: Teresa Schahczinski
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Just two months ago, a group of mothers from three
generations (Gen Y, Gen X and Baby Boomer demographics) shared their buying
habits with retailers and manufacturers on purchasing childrens bedroom
furniture and baby products. This occurred at the fifth annual Kids Today
conference in Bonita Springs Florida.
Author and entrepreneur Maria Bailey, an executive in the fields of
publishing, marketing, and business development, was the keynote speaker at
the conference and a moderator for the panel. Maria Bailey has worked for
numerous companies, including Automation USA, AutoNation, Discovery Zone,
The Miami Herald, Broward Community College, and McDonald's. Her experience
as an executive and the mother of four young children led her to specialize
in assisting mothers in balancing their home and work lives. Bailey
explained the importance of marketing to mothers of different ages.
Even though there were some differences there were also many similarities.
One baby boomer said she found information from other mothers quite useful.
She tried shopping for childrens beds and other bedroom sets for her boys
baby nursery at a baby boutique or a shop for kid furniture and found it
was above her budget. She registered for designer baby bedding at one baby
boutique but this particular parent found that shopping at a consignment
shop for her boys bedroom furniture was the way to go.
A Gen Y mom used hand-me-down bedroom furniture, rather than shopping at a
furniture store for her baby and put the rest of the items that she needed
on her gift registry. The items she did not receive as baby gifts she
purchased at Target and Kmart. She did however find a lot of her ideas
(such as themes for luxury baby bedding) at a boutique. She said she would
purchase only bedroom accessories, baby bedding, other items that she
thought were original at a boutique or baby shops.
Although most of the parents claimed that they mostly shopped at discount
stores, they admittedly would make more extravagant purchases like luxury
baby bedding or hard-to-find toys at baby boutiques if there was something
they really wanted for there kid. A Gen X mom talked about children
strollers. She paid $300 for a stroller because she liked the features.
Then a Gen Y mom said she paid about $200 for a hard-to-find toy that
retails normally for about $50. She said she bought the toy not only
because her son wanted it, but because of the educational value. Parents
are willing to spend more money on educational toys.
All moms stressed importance on bedroom furniture that would grow with
their children. One baby boomer mom said she was in the process of looking
for a bed that would take her toddler through high school. A Gen X mom said
she would try to redecorate while keeping in mind that she wanted the décor
and products to not be changed or updates until her daughter was at least
12.
I personally feel that this type of survey it tough to gauge…not only
should they have to consider the age demographics but financial
demographics as well.
I know that my friends and I are the same age but due to financial reasons
we all have made very different choices on the bedroom sets, etc. we
purchased for our kids. Take the changing table for instance. I chose one
of those dressers with a built in changing table. When your child is older
you flip the dresser over and it converts to a normal dresser top (which by
the way I planned on using these dressers for a long while since I had
purchased one of those convertible infant cribs).
My other friend decided to forego the changing table altogether, she would
change her daughter directly on her crib mattress by using a waterproof
disposable pad. While another friend bought an extremely fancy changing
table and a bedroom set with armoires, hand carved dressers, etc.
I am sure someone like Brittney Spears would have very different buying
habits than someone, the same age, but on a very modest income. So although
I am sure the retailers and manufacturers were able to gather some useful
information from this conference, hopefully they are considering all the
demographics of the parents interviewed.
© Copyright Best-Baby-Furniture.com, All Rights Reserved.
About the Author:
Teresa Schahczinski is a
frequent contributor to Best Baby Furniture. For more Articles and tips on
Selecting Childrens Furniture, Baby Cribs and Kids Furniture visit
http://www.best-baby-furniture.com
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